Ready For My Next Challenge

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THE RATINGS

Y92.5 KGBY Program Director (Sacramento 2003-2007)

  • Persons 25-54 Arbitron shares to top-3, and Women 25-54 to #1.  Monthly streaming sessions to 50,000+.

Lite102.9 WLYT Program Director (Charlotte 1993-2003)

  • Seven #1 quarterly Arbitron reports and fifteen top-3 finishes among Persons 25-54, and #1 or 2 audience rankings in Women 18+ every month but three from 1/00-8/03.

94 WKTI Program Director & Operations Manager (Milwaukee 1990-1992)

  • 10-out-of-11 #1 Arbitron reports in the target demo and, to this day, the best 25-54 share (11.3) in station history.

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Also...versus the industry:

The national trends and my station’s performance over the three years I was PD at KGBY “Y92.5” in Sacramento…

 

AC Format

Nationwide 

 

W 25-54

AQH Persons

All Formats

Nationwide

W 25-54

Persons Using Radio

 

KGBY

Sacramento

W 25-54

AQH Persons

2004

  1163300   

  6129000

     3000 

2005

1083500     -6.9% since 2004

6043500     -1.4% since 2004

3300      +10.0% since 2004

2006

1025300   -11.9% since

2004

5978500     -2.5% since 2004

4100      +36.7% since 2004

Total USA figures are from Arbitron’s “Format Trends” & “Persons Using Radio” reports, Mon-Sun 6A-12M, averages of quarterly reports for each year cited.  KGBY figures are from Arbitron “Maximi$er” reports for Sacramento, Mon-Sun 6A-12M, 4-book avgs.

Hmmm.....

In raw AQH numbers of listeners (not "shares!"), the AC format has declined almost 12% since 2004.  The number of people using traditional radio of all formats has dropped 2.5%.  

Meanwhile, my most recent station is up 36.7% in the last two years!

And that’s just the Arbitron measurement of our regular “over-the-air” product.  Ownership also asked us to make a big deal out of the website…we gave them a great looking site with local scenes on every page and fresh content every day.  They asked us to pay special attention to streaming…we gave them the best sounding, most glitch-free stream in the company.  We were challenged to marry on-air with online…we gave them the 2pm “Y On Demand” hour and let the listeners program the station’s music in real time while they worked!

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THE REVIEWS

Unsolicited comments from many with whom I've worked over the last 10 years.

Station looks nice and healthy. Great job in turning this puppy around.” - senior prog vp

“Your management style was impeccable. Thank you for inviting me back the second time to be a part of a really great station.” - on-air talent

“First ever million-dollar month. You give us an awesome product to sell.” - sales mgr

“Honest, forthright, extremely intelligent, organized, and you fight for your convictions.” - very gracious co-worker

“You're only the second person I ever worked for who had better ideas than I.” - very creative employee

“Run a tight ship and would be a great leader to work with.” - job applicant

“I’ve been keeping an eye on your station via the trades. You’ve done a great job there.” - former general manager

“You are an excellent programmer and hard worker. I think we should keep you in Clear Channel.” - programming vp

“Thanks again, Mike. I really appreciate having you on the team.” - another programming vp

“You da man!” - senior vice president

“You are one of the nicest and most sincere people I’ve worked with.” - part-time on-air talent

“Certainly has shown himself qualified and capable.” - another general mgr

“I have appreciated all your hard work and support towards our success this year. Thank you for all your efforts.” - still another general mgr