Core Competencies
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Strategic/Turnaround Planning –
Restructured operations of under-performing broadcast stations in major markets increasing audience size to drive higher advertising rates.

Budgeting & Expense Control –
Planned and administered up to $1.5M annual budgets for media outlet programming, marketing, and research departments. Saved thousands annually through department consolidations and move to in-house research.

Contract Negotiation –
Employment agreements with major on-air talent; vendor contracts with service and merchandise suppliers.

Management, Motivation & Coaching –
Numerous personal development success stories; former employees refer to me as their “best boss ever,” and still call for career advice. 

Presentation Skills –
Excellent written and verbal: comfortable at the keyboard or in front of an audience of any size.

Marketing Concepts & Production –
Radio, TV, Outdoor, Print, Direct, and Web campaigns.

Writing –
Sacramento Ad Club and North Carolina Broadcasters Assn award-winning creative copy. Also clear, concise instructional & documentary.

Research –
Project development & analysis: focus groups, perceptual, product testing, quantitative.

Computer Hardware/Software –
Technically inclined and proficient in Microsoft general business applications and media industry-specific programs.

Online/Website/Streaming –
Created and supervised web/interactive department, delivering 2,000,000+ page views monthly; exponentially increased online streaming stats.

Customer Service –
Seized opportunities to turn concerned customers into company fans, and did it!

Training/Education –
• Bachelor of Arts, Speech/Communications, Lewis University, Lockport IL
• The Gallup Organization: Clifton StrengthsFinder Discovery & Development 
     (top 5 signature themes: Ideation, Maximizer, Responsibility, Strategic, Achiever) 
• Westinghouse Corporate: Managing A Diverse Workforce
• Wilson Learning: Social Styles
• Bovo-Tighe For Business: Accelerating Personal Accountability

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“THANK YOU for your hard work and ability to keep running even when boulders were thrown in your path.” – senior VP

“Your management style was impeccable. Thanks for inviting me back a second time.” – former employee

“This is EXACTLY what we are talking about! You are in the content business and it’s our job to get our content and brand out EVERY way possible. GREAT STUFF!” – senior VP

“Glad we got it handled and it’s because of your perseverance that it happened.” – general manager

“Thank you so much for your response and restoring my faith in that big corporations do care about the little people. Thanks again!” -- formerly unsatisfied customer