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Mike Berlak

3547 Laurenhurst Lane, Charlotte, NC 28270

Major market broadcast operations & programming manager with solid winning record. Strong in talent coaching, research analysis, creative ideas, and everything ‘web.’ Sales experience. Big picture/bottom line orientation. Respected strategist.

BA: Speech-Radio/TV, Lewis University, Lockport (Chicago area) IL

Clear Channel Radio -- Sacramento CA

Y92.5 KGBY Program Director (2003-2007)

Turnaround situation!  RESULTS:  #1 ratings in target demographics (Women 25-54).  Thoroughly restructured station operations, managing change to state-of-the-art technical platforms and focusing staff towards consistent, quality performance.  Differentiated product in highly competitive Adult Contemporary format battle.  Innovated web-based instant on-air song selection.  Increased monthly online streaming sessions to 50,000+.  Station voted by Sacramento Magazine readers as “Best At Work.” 

Clear Channel Radio -- Charlotte NC

Lite102.9 WLYT Program Director (1993-2003)

Re-energized legacy radio station. RESULTS: Consistent ratings growth including seven #1 quarterly Arbitron reports and fifteen top-3 finishes among Persons 25-54 leading to dramatically increased revenue approaching $1M monthly. Coached veteran and entry-level staff to new levels of accomplishment. Wrote award-winning promotional material. Collaborated on custom image jingle campaigns.

WLYT-WKKT-WRFX-WWMG-WEND Operations Manager (2000-2003)

Newly created position to assimilate acquired properties into rapidly expanding local media group.  RESULTS:  Assembled and supervised team of format-specialist program directors for five-station cluster.  Wrote/administered multi-million-dollar operating budget, reducing expenses and increasing synergy through departmental consolidations and new technology solutions.  Conceptualized successful mass media (TV, outdoor, print) and direct marketing campaigns, oversaw perceptual research projects, and personally negotiated major talent and vendor contracts and cross-media promotional partnerships.  Created and supervised web/interactive department, delivering 2,000,000+ page views monthly.

Journal Broadcast Group -- Milwaukee WI

94 WKTI Program Director & Operations Manager (1990-1992)

Transitioned station format to Adult Top 40.  RESULTS:  10-out-of-11 #1 Arbitron reports in the target demo and, to this day, the best 25-54 share (11.3) in station history.  Managed high-profile Reitman & Mueller morning team, plus program, promotion, production and research directors.  Planned and administered $1.5 million budget, saving thousands with move to in-house music testing and perceptual research.  Coordinated strategic marketing functions and listener database maintenance.

Westinghouse Broadcasting -- Sacramento CA

KAER 92.5 Account Executive (1989)

First-time salesperson.  RESULTS:  Signed more new-direct business than any other member of seven-person staff.